Welcome to your new context enhancement page / vertical market landing page

Use this page as a way to target traffic to your primary domain name using keyword rich paragraphs of text and keywords.

There is one thing to create leads to your site but there is a totally different ball game to get people to take action or to opt-in for more information. So for example say there is 100 visitors to your website every single day and only 1 or 2 of those opt-in for more informationbecause your lead captivation page was not good enough. Then you are literally throwing money down the toilet.

So the first thing you want to do is:

No.1 - Headline: To have an attention grabbing headline where you answer the prospects question right away. The question is obviously what is in it for me.

No.2 - Offer: You simply want to paint an emotional shot in the prospects head so they start to them wondering what this could gain them or the pain they could go through if they don't opt-in for more information. The easiest way to do this is to put the promise in your headline. So youpromise something in the future. For example:

Network Marketing Secrets Revealed
"Find Out How Top Million Dollar Money Earner Generates 1000's Of Free MLM Leads Every Month, And How He gets Hundreds Of People To Voluntarily Buy His Product And Join His Down line Without Ever Talking To Them Before"
Fill Out The Form Below For A Free Copy Of His Incredible Blue-print

The above is a good example of how to snap people's attention and promise something in the future, in this example you promise if they fill out the form they will receive a free copy of a blue-print. This is great for Network marketers that want more informationabout their field and thousands of them opted in. The stronger your offers are the bigger chance you have of people opting in for more information. Also if you can offer varies free information people find it very hard to not opt-in.

No.3 - Audio: Create a squeeze page with automatic audio when visitors reach your site. The reason for that is people are extremely busy these days and you only have a few seconds to snap their attention. And it also makes you stand out more from other squeeze pages trying to achievethe same as you. They can also here your voice so it makes it more personal so its even better if you can use automatic audio. For example audio that says:

"Discover the secrets of Network Marketing, how to generate endless leads and how to sponsor hundreds of people." Something likes that, and you could continue with "...an extra special bonus for signing uptoday I will also give you three different sales pages."

 No.4 - Bullet points/benefits: You simply want to list them out for people but make sure your bullet points are blind because you do not want to give out your secrets in the actual content.

No.5 - Layout: We see a lot of marketers forget about this but all people are different. Some people react fast, they are fast reactors and some people are slow reactors. So for the fast reactors you want to have a form that they can leave a name and email address and almost at thetop of your site. Because with some people it is yes with just the headline. They come to your site and see your headline and offer and think straight away that's cool, ok I will opt-in. But you see other people will come to your site that are analytic (analyzing,pondering etc.) for these people you expand off the offer, you give them what they want, they want more information so you give them this information and add a second opt-in form down below on the page.

No.6 - Form: Create an opt-in form at the bottom of your squeeze page. A form for people to complete so you can contact them will further information or calls to action.

No.7 - Links: Create hyperlinks by selecting keyword phrases in your content to link through to specific pages on your primary website that directs people to the appropriate pages or forms, this will give your primary websites a very strong incoming link from your external domainname. For example: if you owned a Baby Cake business that sells baby cakes and nappy cakes that had a primary domain name of www.babycakecreations.co.nz you could do the following with an external domain name www.nappycake.co.nz. First you would create content on the nappycake.co.nz webpage that was all about nappy cakes. Then link keywords e.g. Nappy and cake to the appropriate pages on your babycakecreations.co.nz website. This will let search enginesknow that a strong content rich external website (nappycake.co.nz) is linking through to a very relevant website (babycakecreations.co.nz) and over time give the Baby Cake Creations website a rank boost. And allow visitors to the Nappy Cake webpage a way to get to what they are ultimatelysearching for.

This is about it, how to design a highly effective vertical market landing page, one more trick you could use on your lead capture form is the default option for "Submit", submit does not really say anything. So it's better if you can change that to say something like:
"Click Here For Free Instant Access!"
You are saying something which is more than just submit.

I hope this introduction into how to create a lead capture page was informative enough for you to create your very own splash page.
Thanks.
Cam
eDIY Software
03 982 0361